Happy Women's Day: A study based on data from 66 million customers at major online shopping sites found that women are better at online shopping than men
An international study conducted by a high-tech company Optimove reveals that women can buy cheaper than men and take advantage of more discounts.
The study, based on the analysis of purchases of 66 million customers on online shopping sites showed that women perform 2.5% more deals than men, but the average amount per purchase is lower. The reason is that women tend to take more advantage of the discount routes, 7% than men, who are less likely to focus on promotions and more pre-planned or the products that are presented at the moment without conducting a more thorough market survey.
Another interesting difference between the sexes is that women are more loyal customers. 50% of orders returned to the same shopping sites to place another order, compared to only 40% of men. This can also explain why they enjoyed benefits from repeat customers.
According to Moshe Dimri, director of Optimov's strategic division, the conclusion of the study is that, surprisingly, from the point of view of shopping sites, women are considered less profitable than men, but the chances are that they will become longer-term customers. Therefore, the assumption that some of the companies that can be sold to women at higher prices than men turns out to be the opposite of reality and should encourage them to buy specifically in the tracks of special discounts for birthdays and events, accumulating points and more that increase their loyalty over time.
Optimov accompanies 300 companies and shopping sites in the prudent management of their existing customers, through models and analysis of shopping characteristics. The company was founded by entrepreneur Pini Yekuel, who serves as CEO, and has 160 employees in offices in Tel Aviv, New York and London.