A researcher from Princeton University states that there is no real way the giant social network can prevent ad blockers from operating on the site over time
Last week the Facebook company announced that it had developed through Asher Will prevent blocking of advertisements in situ. Immediately thereafter Adblock Plus announced that She managed to get around The prevention of her blockage. Facebook announced that it overcame the new bypass of the ad blocker and added that the surfing experience of those who use the new blocking is impaired, because the ad blocker also blocks Content from friends. Thus began a power struggle between the huge social network and the community of open source developers. While the struggle continued, a Princeton University researcher announced that from tests he had conducted, it was inconceivable that the company פייסבוק You can win the fight.
The investigator, whose name is Arvind Narayanan, He wondered if she could פייסבוק Create advertisements that can not be diagnosed by the blockers in relation to the usual content. Ad blockers test the HTML code and look for clues in the ad code. The initial step of פייסבוק Was to hide the clues in the code that gave away the advertisement and thus prevented the ad blockers from seeing them. While code can פייסבוק To hide the advertisement, in the open post to the surfer it is obligated by regulations to write clearly that the content submitted to the user is financed. In addition to the clear message allows פייסבוק The user may make changes in his preferences regarding viewing the advertisement. The implication, according to the researcher, is that an ad blocking key can diagnose paid content simply by monitoring the user's visible content.
The researcher has developed and developed a supplement of his own, which examines the contents of the funds and clearly identifies them to the user. The tool he developed is only a demonstration of capabilities, but he claims that it can theoretically block advertisements completely without compromising performance. The source code of the tool is available for download on Narayanan's blog. The investigator also refers to the פייסבוק, Because ad blockers also block content from friends' pages and thereby harm Facebook's browsing experience. According to him, they probably mean the fact that the ad blocker blocked advertising that he received "like" from one of Facebook's friends, but it's still blocked advertising.
One of the respondents to the researcher's article claimed that פייסבוק Can theoretically indicate on the advertisement that it is a sponsored link in a way that is not readable by the ad blockers, similar to Captcha - a method that displays readable text only to humans, but not to a computer. Narayanan replied that this was certainly possible, but if they did - the text would not be readable even to those with visual impairments, who on פייסבוק To be accessible to them as well. In addition, alongside each advertisement, there is a link to the Advertising Settings page, and its very existence indicates that the content is advertising. פייסבוק You'll have to somehow hide the same link.
In the original message of my people פייסבוק It was noted that they developed the ad blocking traverses only after they created tools that allow users to more accurately define their specific advertising preferences, exposing them to advertisements that interest them. It was also said that some advertising blockers are paid to allow large sites to display advertising content that was previously blocked. According to פייסבוק, This is at least confusing to a person who has blocked the publication and yet accepted it, and it also prevents proper budgeting to support journalism and other free services, which benefit all users. פייסבוק Adds that instead of paying for ad blockers, she prefers to allow users to define their own advertising preferences.
The AdBlock Plus website does state that they receive payment from large sites only, to allow advertisements to be displayed despite the user installing the blocker. At the same time it is noted that 90 percent of the smaller sites can "whiten" their sites and display free advertisements. In any case, everyone (the paying and non-paying sites) must meet the advertising standards set by the plugin developers. Standards In general, they are non-animated advertising and marked as an advertising ad that does not block or hurt the flow of reading. There is also a limit to the size of the publication in relation to the area of the page. Adblock Plus states that the user has the option to block all advertising content by entering the settings in any case, even though the content meets the standards defined and built by the developers of the plugin.
It is clear that advertising on the sites we surf is their air to breathe and allows us all to enjoy free content. Using ad blockers prevents these sites from getting the resources they need to continue to create quality content. However, the overuse of sites in advertising severely harms the surfing experience. פייסבוק Brought to the surface the clash between the surfing experience and the necessity of advertising, but in doing so may also have harmed itself - by indirectly giving additional advertising in Networks The media also reported that the use of ad blockers could also be used for more technologically challenged audiences who were unaware of the possibility of blocking. If, as the researcher from Princeton puts it, the ad blockers will emerge victorious in the publicized battle, and many more may install the plugin.
Such a mass installation may in the future give advertising blockers the power to set the standard for non-harassment advertising, in their view. Sites that do not meet the standard - their advertisements will be blocked. Of course webmasters can also prevent browsers from blocking users, but such a move would hurt their biggest asset and that is - the surfers themselves. In any case, we are still far from hearing the last word that will be said in the field.