Meet the ten key approaches and trends that the world's most popular search engine will decide what to show you and where from now on
Google, the world's leading search engine, periodically updates the algorithm that determines the order in which the sites appear in the search engine. The allegories of Google Including over 200 parameters, the weight and importance given to each of them is periodically updated according to technological and other changes. In the next article I'm going to talk about some of the trends we expect in 2016, some of which have already started during or before 2015.
The most common means of browsing - the mobile
This trend of changing browsing habits from desktop computers to mobile browsing continues to grow. Today over 60% of Internet consumers surf through the mobile, and in some areas (usually Technology And similar fields) the ratio even reaches 80-20. This requires every business owner to ensure that his site is optimized for mobile devices and tablets.
Websites that are inconvenient to browse on these devices will cause surfers to simply abandon them shortly after reaching them - directly to the competitors. This will of course affect the percentage of abandonment, and chances are that the surfer will not return to such a site in the near future.
A new project announced by Google at the end of the year 2015 reinforces the importance of improving cellular sites - Accelerated Mobile Pages (AMP), which aims to significantly increase the load time on the cellular pages by presenting a "slim" and minimalist version of them.
Search results are based on the geographic location of the surfer
In the last few years, it was apparent that Google search results would vary depending on where the surfing was made. Google Choose to display the businesses or services closest to your area to a surfer in a particular area, even if the surfer's query did not imply a location or local search. This is much more prominent abroad, with an emphasis on the US - where Google has the ability to focus the results up to street level and Zip Code. Given the amount of local business and the high competition there, it's hard to think how it would have worked out otherwise.
The purpose of Google These changes are of course providing the surfer with the results that will be most relevant to him. This also comes in favor of local businesses, whose most relevant target audience is the one in their vicinity. To make sure your business appears in the search results that are relevant to your target audience, make sure you specify your business address on all pages of your site, expand within your location (city, region), create local profiles on social networks (Facebook, Google +), Such as Yelp or other local indexes in Israel, and even use navigation applications for business, similar to Viz.
Video gets a place of honor
Marketing and advertising through video is gaining momentum, and will continue to grow even in 2016. Today, Google search results, for many phrase searches, show that results of videos appear. This means that in order to capture a larger share of the search results, each business owner must ensure that he or she has a channel Video Dedicated (via platform YouTube, Which Google has an interest in promoting), which of course also has a link to the site.
Another platform that has begun making extensive use of videos is פייסבוק, Which now makes it possible to create ads with videos. Users like it, tend to share the videos, comment on them, and so everyone earns.
Want to create content that will benefit you? You'll have to work harder
Today's surfers are increasingly deterred from advertising, and even install various means to block them. The consumer has long disliked pushing products or services, so it is necessary to use a slightly different approach in order to succeed and deliver messages.
The more content you provide to your surfers that will make them perceive you as an arbitrator in your field, the easier it will be for you to incorporate a marketing proposal.
Secure sites will be preferred in the results
Another issue that is going to intensify and affect the search results is the level of security of the sites. In recent years they have left Google Some of the statements that will give priority to sites that use the SSL / HTTPS security system, in order to provide surfers a higher level of security and better ability to maintain their privacy. This is more important for e-commerce sites and sites where users are asked to set passwords.
The expectation for 2016 is the strengthening of the issue, especially in view of the increasing number of cases of hacking to leading sites. If you decide to convert a site to this enhanced security method, you can try submitting it Link below.
More use of virtual assistants
Another development in the way surfers search for information is also caused by the transition to surfing through mobile devices. Today, more than ever before, various voice search methods have been used, both through Google voice search and through Google Apps Different as Crab.
It's easier, more convenient for the surfer, and it also changes the search on Google for "technical" and "goggle" search for a search that is more reminiscent of everyday speech. Website owners who have successfully integrated content written in "popular" language will probably benefit from the move, even if they did not think about it in advance.
A site that loads faster gets credits
Google, which has often clung to its decisions about changes in surfers, is once again recognizing a growing need. Surfers expect relevant content, which will reach it as soon as possible. Over time, the patience of the surfers is shortened, and the ability to wait even a few seconds until a site will rise for a long time does not exist.
A site that loads faster gives an immediate satisfaction to the surfer, so this is one of the parameters that will continue to lead in 2016. There are a number of improvements that can be made to the site to improve load time, among other things reduce the weight of images on the site, upgrade storage, use CDN, reduce server requests and more.
The King is still here!
Despite all the points mentioned, content was and remains one of the important things on the site, a channel that will always be worth investing in and will always be relevant. The content must be qualitative and relevant to the surfer, provide him with added value, and be accessible in a pleasant and easy to read.
Using intriguing, attractive headlines, creating lists of tips, dividing the content into paragraphs, and of course not forgetting to move on, all the way.
Recommend you with a link? You're probably good
Despite repeated statements of Google, That site owners do not have to worry about external links but only provide the best site for surfers, the reality on the ground proves time and time again that external links, with emphasis on relevant sites and quality, are a very important parameter that affects rankings in the search results.
Make sure to search for leading sites in their field, and try to create collaborations that will also cause the surfer to click on the link to your site. This way you will gain both link power and new site traffic. Alongside this, you should avoid creating links, just for linking. Links from non-quality or irrelevant sites will make sure longer damage than good.
The good with the surfer and Google will benefit your site
The unifying of all the parameters mentioned in this article is to improve the browsing experience. Google Trying to improve every moment this experience for the surfer, in a variety of different means.
So when you're wondering which of the parameters to influence, do not think what works best Google. Think about how you can provide your surfer with an improved browsing experience, and the improvement in your position in the search results will already follow the changes you make.
A Guest Article by Daniel Zrihan, Website Promoter and Writer Blog on Google SEO and Internet Marketing.