The large scale equipment manufacturer will invest 85 million euros and will become even bigger with the acquisition of Astro Gaming
Logitech is one of the main names that come to mind when you think of keyboards, mice, joysticks and headphones - and this is not something that just happened by itself, but a result of many years in which the company invested in developing its products and brands. In the best way.
Now comes the turn of another strategic acquisition deal, which should significantly improve the presence of Logitech In the field of gaming in ballroom consoles: The company announces that it has reached an agreement to acquire the American audio equipment developer and designer Astro Gaming, from the parent company Skullcandy, which originally acquired it in 2011.
Astro is recognized as a popular supplier of headphones at a competitive price for the world of electronic sports,Logitech Have already announced that they intend to make the transaction (which will be fully implemented in cash) official and final in the coming month,Logitech G, which also targets the eSports world.
Astro's products will continue to be sold under the brand's name, in a way that may even be completely transparent to consumers and with no real indication of behind-the-scenes purchases - similar to what it made in its other acquisitions, from companies like Jaybird, Ultimate Ears and Saitek. However, it seems that the company does plan to expand Astro's future offering so that it will also serve the PC market, which is the most significant for Logitech - We are definitely in favor, and good luck.