The economic data published by Microsoft for the end of 2017 was very successful, with total revenues of 28.9 billion, which is 12 higher than the same period in 2016, and with a net profit of 7.5 billion before taxes, which is a jump of 20 percent from the previous year . A massive one-time tax payment of 13.8 billion as part of the US government's new tax reform (payment of money and resources held by American companies in various tax havens around the world) has hit the bottom line, but on a broader scale there is no dispute that the state of the system developer Windows He is optimistic and very good.
With all the joy of revenue growing in the world of giant services and the market for enterprise products and services, one area that was not very noticeable in the reporting company was that of the PC division, under Surface, which recorded only one percent increase in revenue, despite the launch of new products And prestigious. The new Surface Pro, the Surface Book 2 and the Surface Laptop have not been able to boost market share Microsoft Office Forward - and this may explain why the company is suddenly introducing new discounted versions of two of these three products, as what smells like a response as fast as possible designed to correct the trend already in the first quarterly report for 2018.
Now you can officially purchase a model of the Surface Laptop, a slim, ultra-slim mobile phone with a highly economical dual-core Core m3-7Y30 processor, 4 GB RAM and drive-based internal storage SSD Of 128GB for $ 800 - compared to the base price of $ 1,000 (for the version with the Core i5 7200U chip and the same memory volumes) that existed for this product until today. This is a good deal for a computer that includes a high-quality 13.5-inch screen with a resolution of 2,256 × 1,504 pixels, touch support and a touch pen (sold separately), a 45-watt-hour battery that should provide about 14 hours of work, and a system. Windows 10 S, which can be upgraded free of cost toWindows 10 Pro.
The metallic and hybrid Surface Book 2 can now be purchased at a cheaper price than ever before, for the smaller 13.5 version of the two that was launched last year. Instead of an original starting price of no less than 1,500 dollars, you can now get the unique mobile phone at the price of 1,200 dollars, to a version that includes the chip God-Core Dual-core i5-7300U, 3GB LPDDR8 memory and 128GB internal trim drive, along with a 13.5-inch touchscreen with a 3,000 × 2,000 pixel resolution, stereo speakers and life battery Declared up to 17 hours.
The launch of new and cheaper models is a positive step for us, but it is not at all certain that it alone will be enough to bring the Surface family back to strong growth - discounting the models that already existed in hardware stores with slightly more generous memories could be part of the solution. Updated hardware which would be required in the case of the Surface Laptop for example (which offers Processors Double Core In a market where most of the competitors already enjoy four cores).
Microsoft will also need to provide at least a public solution to some of the technical problems that arise in its high-end products (such as flashing screens on some models)Surface Pro), which may not be widely available but are quite familiar enough to hurt the brand's reputation. Good luck.
One of the problems of its products -Surface Which made headlines recently is the flicker on display - with a bizarre solution in the form of sending the unit for quick cooling in the freezer for a few seconds. Not exactly something that conveys uncompromising quality and prestige