Apple and Microsoft presented their financial results for the last quarter of 2014, with some particularly interesting data suggesting the direction of the companies down the road
A record quarter for one, a decline in profits per second. Day after day, Apple and Microsoft announced their financial results for the fourth quarter of 2014 (ending December 31). Keep in mind that this is the first full quarter that Apple had in the sale of handsets IPhone 6 and 6 Plus, When this was certainly expressed in indices that broke all analysts' expectations. first, Dark.
Apple announced 27 per month On quarterly financial data with $ 74.6 billion in revenue (up 29.5 percent from the same quarter last year), in addition to net income and earnings per share of $ 18 billion and $ 3.06, respectively. This net income is an increase of 37.4 percent compared to the same quarter last year and earnings per share for the quarter are also an improvement over the corresponding quarter of last year, with a very impressive increase of almost 48 percent. According to Dark, International sales (outside the United States) accounted for about 65 percent of total quarterly revenue.
These numbers mean nothing to you? Here is more impressive data. In the official statement, Apple reported sales of 74.5 million iPhones in the quarter, in addition to 21.4 million iPads and 5.52 million Macs. These figures represent a 220 percent increase in iPhone sales (!!!), a 150 percent increase inSales of iPad (!!) and an increase of 120 (!) In sales of Macs compared to the same quarter last year. Definitely impressive data.
Although Microsoft's results are less impressive (and even somewhat disappointing) compared with Apple's, there is also an impressive improvement in sales figures compared to last year. Microsoft announced 26 per month On its $ 26.5 billion quarterly revenue, which is just eight percent higher than last year - in addition to $ 5.86 billion in net income (down 10.7 percent) and $ 0.71 per share, down nine percent from the same quarter last year . In response to the drop in profits, Microsoft stated that an additional $ 243 million was invested as part of Nokia's implementation in the company (After its acquisition in 2013), But this figure only accounts for only 4 percent of the total decrease of nearly 11 percent in company profit.
But not everything works against Microsoft Office Quarter. Tablets-Surface And Lumia smartphones have seen a significant increase, with a 24 percent improvement in the company's tablet sales, raising revenue from these devices to $ 1.1 billion in total, making them the company's new "billion dollar business" added this quarter.
In addition, Microsoft recorded a 28 percent increase in sales of Lumia devices (compared to the same quarter last year of course) with 10.5 million smartphones sold in the quarter compared to just 8.2 million last year. The company also announced combined sales of the Xbox One and Xbox 360 consoles of about 6.6 million units, a figure that is a decrease of 12 percent compared to last year. Presumably, despite the big push the Xbox One console received due Downloading its price to 349 (Vs. $ 400 without the Kinect sensor) The company recorded a natural decline in sales of the consoleXbox The obsolete 360, which is the main reason for the decline in these sales.
the mother Microsoft Office You'll really be able to bringLumia Its to the level of a "billion dollar business"? Despite the significant increase in smartphone sales, the company is concentrating on launching devices for the low market (a strategy that definitely helps it in sales data), but without the presence of a flagship device for the operating system from Microsoft itself for over a year, we hope one will come soon to save the platform.