New player in the market: Chinese LeTV in attack on luxury smartphone prices (updated)

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The first phones from a company that wants to grow beyond the borders of China are challenging the market with premium specifications at the most competitive prices

LeTV is the third largest video on demand provider in China, but now it is also a smartphone manufacturer for the global market, after announcing three of them to be sold soon in East Asia and later to the US market. The three will be sold under the brand LeTV One - perhaps to annoy the neighbors from the Taiwanese HTC, Whose One Series Is considered one of the market leaders.

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The Chinese company is aggressively launching its attack on the mobile device market with impressive specifications at significantly lower prices than usual. To clarify how serious it is, LeTV has announced a policy according to which It will release the list of ingredients / raw materials from which it is built so that consumers will be able to calculate the profit margin of the company. LeTV is the first in the field to publish such an explicit list, with a similar calculation for other manufacturers' devices based on estimates based on the breakdown of the phone. In this way, the new actress wants to broadcast that she has nothing to hide - and to embarrass competitors who charge higher prices for phones made up of similar components. The company's CEO even went according to reports in a direct attack on the company And accused it of setting the prices of the smartphones market, it is not clear on what basis.

LeTV One

The models of LeTV will be the first smartphones in the market with USB Type-C, The new interface physical device, which is indifferent to its connection - no more probing attempts with the plug after the correct connection. All three also have a minimal frame space between the screen and the sides of the device, with monitors spread almost to the full width of the phone.

If you go to specifications, the most expensive device among the three Android phones 5.0 will be a tablet that answers the name LeTV One Max, with a screen 6.3 "QHD resolution, Processor Snapdragon 810 OVEN CORE with 4 GIGA Working memory, 64 or 128 Giga Memory , A 21 megapixel camera, and an 3400-mAh battery. The price guaranteed to be "competitive" - ​​is not published in the meantime, but if you rely on the prices of other models, it will indeed be.


Nice to meet - LeTV One Max

  • screen: 6.33-inch resolution of 1440 on 2560 pixels (density of 464 pixels per inch)
  • Chipset: Qualcomm 810 octagonal cores, quad-core 53GHz Axtex A1.5, quad-core 57GHz A2 frequency and graphic core type Adreno 430
  • Work memory: 4 Gigabytes
  • Storage Memory: 64 / 128 GB
  • Cameras: Front 21 megapixel, backlit 4 megapixel with high sensitivity to light
  • Connectivity and Extras: Bluetooth 4.1, Wi-Fi 802.11, Type-C, fingerprint scanner
  • battery: 3400 mAh
  • Size: 8.95 * 83.5 * 167.1 millimeters
  • Weight: 204 g

The intermediate model, the One Pro, comes with an 5.5 screen "separated by QHD, a processor 810 with 4 GIGA also here, 32 or 64 Giga Memory , A 13 megapixel camera, and a 3000-millimeter-hour battery. Directly translated from Chinese it will be sold for 400 dollars only (435 USD in the 64 Giga version).

Nice to meet - LeTV One Pro

  • screen: 5.5-inch resolution of 1440 on 2560 pixels (density of 538 pixels per inch)
  • Chipset: Qualcomm 810 octagonal cores, quad-core 53GHz Axtex A1.5, quad-core 57GHz A2 frequency and graphic core type Adreno 430
  • Work memory: 4 Gigabytes
  • Storage Memory: 32 / 64 GB
  • Cameras: Front 13 megapixel, backlit 4 megapixel with high sensitivity to light
  • Connectivity and Extras: Bluetooth 4.1, Wi-Fi 802.11, Type-C
  • battery: 3000 mAh
  • Size: 9.4 * 73.8 * 148.4 millimeters
  • Weight: 177 g

The basic model is simply called the LeTV One, and for 240, the dollar will give you an 5.5 screen at full HD resolution, MediaTek Helio X10 processor Octagonal cores, which until recently have been known as MediaTek 6795 and will also be found in the heart of the HTC One M9 - a processor that is supposed to be very close to its performance 810, and here is integrated with 3 Giga Memory Work. 16 Giga Memory (With 32 option), a 13 megapixel camera and an 3000 mAh battery complement the image.

From left to right - the LeTV One, the LeTV One Pro and the dreaded LeTV One Max

Nice to meet - LeTV One

  • screen: 5.5-inch resolution of 1080 on 1920 pixels (density of 403 pixels per inch)
  • Chipset: MediaTek Helio X10 octagonal cores, with PowerVR G6200 graphics
  • Work memory: 3 Gigabytes
  • Storage Memory: 16 / 32 GB
  • Cameras: Front 13 Megapixels, Back of 5 Megapixels
  • Connectivity and Extras: Bluetooth 4.1, Wi-Fi 802.11, Type-C
  • battery: 3000 mAh
  • Size: 9.5 * 74.2 * 147.8 millimeters
  • Weight: 170 g
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The beginning of another Chinese success story, or a cheap illusion that will soon be revealed in all its ugliness? You are welcome to share your thoughts on the reactions.

updating: We have Initial reports on their expected prices Of the LeTV One device, and they mark a starting price tag of about 1,500 (about 240 USD, which is approximately 940 in direct conversion) for the standard LeTV One, 2,500 (1,580) Direct conversion) for the LeTV One Pro, and probably a similar price tag for the large-scale LeTV One Max. Equal to the risk involved in purchasing a device from a relatively fresh and anonymous manufacturer? You are welcome to tell us what you think.