The new flagship device of Sony Comes officially to the local market, with a price tag that should surprise you for the better
A few months ago she announced Sony It intends to reduce the number of smart devices it brings to the market, focusing on products with more competitive price tags than before, and although it is still too early to say whether this new approach is indeed more successful - its effects are certainly felt now, as part of the company's 2017 product launch. In Israel.
Four new models will arrive in Israel as part of the collaboration with local importer Electra Consumer Products, with the effort led by the advanced Xperia XZ Premium, which includes a 5.5-inch IPS screen and a tremendous resolution of 3,840 × 2,160 pixels that continues to be available exclusively at Sony in the mobile market (after That the Xperia Z5 Premium led the trend in 2015), Gorilla Glass 5 cladding on the front as well as on the back, chip Snapdragon 835 Powerful octagonal, 4 gigabytes of LPDDR4 memory, built-in 64-based 2.0 GB storage, front stereo speakers, IP68 protection from water and dust, system Android 7.1 nougat, connectivity Bluetooth 5.0 and 3,220mAh battery with fast charging and a unique mechanism for maintaining capacity over time.
The XZ Premium also features a very interesting photo array with its IMX400 main sensor with a maximum resolution of 19 megapixels and support for super slow shooting at up to 960 frames per second (though for a very limited time of only 0.2 seconds, worth noting), and as A 13-megapixel front-facing camera with a maximum aperture key of f / 2.0. This is an absolutely interesting alternative offer, and what is surprisingly positive is that its official price tag will be NIS 2,900 - cheaper than the official price of theGalaxy S8, very similar to the price of theLG The official G6, and even less than the price of the device from Amazon, where you will have to pay $ 800 for the flag and another $ 147 for shipping to Israel and VAT, which will bring the cost to a level of about NIS 3,350.
It's not certain that this price tag will allow Sony's new creation to become a huge success story, but it's an important and significant improvement - considering that theXperia Z5 Premium was launched at the time with a cost of no less than NIS 3,500.
Along with the super model, the sequel models for the medium market will also be offered in Israel - theXperia XA1,Xperia XA1 Ultra andXperia L1, which are an interesting combination of processors Mediatek Are reduced to relatively advanced shooting capabilities.
The XA1 will provide an 5-inch IPS screen and an 720p resolution with an economical Helio P20 octagonal processor, 3 GB RAM, 32 GB storage, and an IMX23 main megapixel 300 camera with electronic image stabilization , And the XA1 Ultra will offer an 6 IPS screen of 1080p resolution, with the same chip Processing, her camera And a gigabyte of 4 memory Dynamic. And the prices? NIS 1,300 and NIS 1,650, respectively, which can be a reasonable deal for those who strive to get better-than-average photo quality in the category.
For the dessert, the Xperia L1 will provide basic specifications with an 5.5-inch IPS screen and 720p resolution protected by scratch-resistant cover, Android Nogat system, quad-core MT6737T processor, dynamic 2 gigabyte memory, 16 internal storage, Gigabytes, chip NFC Built-in, main 13-megapixel camera and 2,620mAh battery - with an official price tag of 900 NIS.
Which of these models is the most profitable for you, if at all? You are invited to share comments.