Updated data on the state of the market for smart devices and cellular devices in general confirm that despite the decline in profitability, the Korean manufacturer is still the largest leader
The cellular market has changed unrecognizably in the past decade, with no doubt about it. Android And iOS captured the market, while Symbian and Nokia were virtually extinct, Dark Has become a second-largest manufacturer of musicians and niche computers, Chinese companies that no one has heard of (in those days) have become prominent players, prominent players such as Sony (Ericsson) Motorola and-HTC Decay - and Samsung, it has transformed from a manufacturer with potential that stood somewhere in third place, to the undisputed market leader, capable of selling close to one hundred million devices every three months.
According to updated data for the second quarter of 2015, from market research firm IDC, the status quo is maintained even now - despite the decline in profitability and reports that it has "lost its magic touch", סמסונג Continues to head the world of smartphones with 73.2 million smart handsets sold during the months of April-June. A slight decrease compared to 74.9 million Smartphones Which was sold at the time in 2014, but still enough to analyze an impressive 21.7 market share of the total market.
In second place is once again Apple, which made a jump with sales of 47.5 million devices, compared to 35.2 million devices in the same period in 2014. The jump from the giant from Cupertino is amazing, but based on its financial estimates for the rest of the year, it also does not believe it has A real rapist to get around סמסונג - At least not until we see her launch a real discounted device that will conquer the masses who want it Dark But can not really afford.
Also on the top list you will find Xiaomi, Huawei and Lenovo - with old and well-known manufacturers like LG, HTC או Sony Disappear in the depths of the "other" category, which accounts for 45.2 percent of the total market. Overall, the smartphone market grew by about 11.6 percent in the past year, and total sales reached 337.2 million units in the quarter, which illustrates well why many players are willing to continue competing for their own place in this huge category, even at the cost of significant financial losses.
If you broaden your point of view and also include non-smart mobile devices, סמסונג More 89 devices sold during the second quarter of 2015 become more prominent than those of 47.5 Unlocked, As is known) and compared to 27.8 only one million devices sold Microsoft Office (I.e. Nokia, formerly) - a drop of almost 50 percent from the 50.3 million devices it sold a year ago, which probably marks the final collapse of the old brand, even in emerging markets where "stupid" devices are still relevant, but Nokia-Microsoft Office Already much less.
The total number of mobile devices sold in the quarter was 434.6 million - meaning that less than 100 million of the devices sold were "stupid", while smartphones were 1: 3 ahead of them, based on Strategy Analytics' capabilities to explore and centralize the situation around the world. Reliable.
What will the cellular market look like in a decade, or even five years from now? Based on the mindset of the current era, probably no matter how much we guess - the reality will be completely different from anything we can imagine.
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