Office-to-iOS (Right) and Android (left)
It is estimated that Microsoft's profit from Office services is more than one-third of the company's total annual profit, so the move to become Apps The office for free is more of a loss than a gain, at least ostensibly. What the company does not mention here is that Microsoft may have turned the app on Office To consumers for nothing, but the business applications, which account for about 87 of the total profit of the company Office, Are still offered for a fee, so Microsoft manages to get the credit for the move while it hardly jeopardizes its profits in the field.
Michael Atela, Microsoft's head of Office advertising explains the move as follows: "It's a step further in the strategy we have, it's not exactly a change to our strategy, but more like an extension to an existing program. We take the same user experience we offer on Office's free website For the appsiOS And our Android. We want to make sure that consumers can be productive with all the devices they own. "