With the arrival of the latest mobile devices and the company's latest updates to its mobile platform, Windows Phone 8.1, Microsoft Office Trying to refresh the platform and changing to simpler branding
"Just as the head of the company's devices and former Nokia CEO, Stephen Ilop, stated that the company will probably not use Nokia's branding for its future products anymore, Microsoft is doing just that."GeeksOnGadgetsObtained an internal document from the company stating that the company would kill the "Nokia" branding, which after its purchase in 2013 was given ten years to use the brand for its products, in addition to the name "Windows Phone". Windows Von, who has already undergone a branding change from "Windows Phone 7 Series", now includes the Windows Von 8, the company's latest update to the platform.
Since changing the company's strategy when it bought Nokia last year, in which it replaced Nokia's mobile division with Microsoft Mobile, the company has been updating the apps in the Windows Phone store with its own branding instead of Nokia, and now the signs are clear. With the development of the "Windows Threshold" operating system, which is supposed to unify the company's desktop product with its mobile counterpart into a single system with a single core. Microsoft plans to stop associating its new phones with the brandWindows Phone and replaced byWindows, And at the same time will get rid of the "Nokia" brand and leave the name "Lumia" as its smartphone series.
The Lumia 730 and 830 devices, launched just last week, will reportedly be the last phones from the company to undergo switching Nokia And Windows Phone, and those who came after them have already perfected the branding abstraction with Windows and Lomia. Therefore, it can be expected that the updates to the company's elite devices,Lumia 1520 has a 20 megapixel camera and 6 "screen, and the deviceLumia 1020, which has the 41 megapixel camera, will be under the brand new and refreshing, in an attempt to continue climbing the small market share that the company has managed to capture in 4 for the past few years.