The project, designed to expand the field of action of Rami Levi in Israel and came as a deliberate attack on me Hot Will be launched this coming January with limited content and at a price (almost) a market break
From information received on the site The Marker, Businessman Rami Levy plans to break into your living room - and this time through the TV. The venture, which came after Rami Levi's entry into the communications market (1, 2, 10, 33, 23, and XNUMX), as well as five separate channels that will broadcast content on a regular basis, such as a channel Movies Dedicated, a children's channel (not to be confused with the children's channel), a channel that will focus on nature content, a series channel and another channel in the field that is not yet known.
But much of the content that Rami Levy plans to include in the new TV service will come from the VOD service, some of which is based on the Israeli start-up company SmartVOD. Some (if not most) of the content offered on the VOD service will be free, with content that will come in a variety of areas such as children's content, nature, history, series Movies And more, when there are already certain content that is currently broadcast on series channels (Bite and Hot), National Geographic, Hop and more. According to the information, most of the content in the new service will be in FullHD (or 1080p) quality.
In order to enable the new service, called Rami Levy TV, it was decided to use a converter based on the Android operating system, but information about its version or the interface that will be used is still unknown. An amount of between NIS 250 and NIS 300 will be requested for the initial purchase of the converter, from where Rami Levy plans to price the new TV service between NIS 60 and NIS 90 per month, a price that is particularly low compared to the pricing accepted by Yes and Hot, and even lower than the plans of Cellcom And Partner to enter the market, which are expected to price their services at a minimum of NIS 100 per month.
Partner's plans (or Orange if you prefer) to enter the field have already been announced at 2012, with the vision to provide a large number of channels based on the IPTV or OTT method (providing television services over the Internet) and at a low price of NIS 90 per month. Today we know that Partner almost abandoned its plans to enter the field, or at least gave up its current format Cellcom Plans to enter the field. Cellcom It has already signed a number of agreements with Israeli content providers such as Keshet and Reshet and with the owner of the sports and children's channel RGE, when it plans to offer its new services by the end of the year. These services will include a similar format of Idan Plus channels (free) + dedicated VOD at a price of about one hundred shekels per month, based on a converter connected to the Internet as well.
Despite the initial limitations and the lack of content that will come with the launch of Rami Levi TV and Partner's television service, we see a lot of potential that will cause damage to key players in the market if the discount is not reduced by itself.