The 2018 Q3 report, which had a huge net profit but no increase in relative sales volumes - will be the last one where we get numerical data on the amount of smartphones and computers it managed to sell to the giant company
is also Dark, The most expensive public company in the world, is not immune to disappointments that feel outwardly absurd - and lost about $ 90 billion in value after announcing a net profit of "only" 14.1 billion in the past three months, plus lower than expected estimates for the last quarter of 2018.
Apple managed to record an impressive jump in revenue over the same period last year, with $ 62 billion, and also jumped ahead in operating profit and net profit - soft with all of it also having to report stepping in place when it comes to sales of its devices: a little less than 47 million iPhones In three months, 9.7 million models IPhone And 5.3 million Mac family expansion, all of the same data or a few percentage points lower than those of the third quarter in 2017.
The huge company has managed to significantly increase its average sales value (ASP) to its products without seemingly hurting existing demand for them - but the fact that it failed to increase demand in the same vein as last quarter has resulted in a wave of realization of its shares, causing it to drop to less than $ 1 trillion since history made And became the first stock exchange company to cross this formidable threshold in August.
Apple continues to enrich its coffers and investors in the giant, but many believe that the days when the company would hit forecasts time and time again and break its popularity record are already behind us and will not return in the foreseeable future - and even the company itself is signaling that, judging by the announcement Because in the future quarterly reports we will no longer receive details of the number of iPhones, IPhone And Macs sold in those months.
The reason for this is simple and logical: Dark 10 lost almost a percent of its value within a few days because it failed to increase its sales figures, and although it managed to improve its other indices, and because it is expected that there will be no growth in the number of handsets sold in the next few quarters, , Which are not legally obligated to it (as opposed to income data and general earnings).
There seems to be no reason to worry about the economic welfare of the Coptretino giant at this stage, but it will be interesting to find out what actions the company will take in the coming years in an effort to find new growth avenues, plus those existing. Online streaming service? Consoles Play? Autonomous cars? The prophecies are already underway.