With the launch of the new TV service from the Cellcom, Which goes by the name 'Cellcom TV', the companies in the market feel threatened and some of them decide to launch a counterattack that includes cellular packages at minimal prices.
Cellcom launches And the market responds: after the official launch of the company's new Cellcom TV service (and especially with the Cellcom TV operation with three lines) Mobile phones For NIS 198), Hot and Golan Telecom respond with their own promotions - Hot offers two telephone lines (which include a package of unlimited calls and messages with three gigabytes of surfing volume) for only NIS 40, in addition to the provider אינטרנט A free home included in the price, which is definitely considered a "market-breaking" price and a hit (hopefully) hard for Cellcom.
Golan Telecom, on the other hand, is taking Steps slightly more drastic And the company has started offering additional lines (up to five additional lines in total) by adding two shekels per month for only one year (!). This means that every consumer can now purchase one of the three unlimited packages that the company offers (37 shekels per month For three gigabytes of browsing volume, 59 shekels per month For six gigabytes of surfing and99 shekels per month For 20 gigabytes of surfing capacity), and the second to sixth line that he wants to add to the account will cost only two additional shekels per month for the next 12 months.
If we compare the two new packages that offer Hot And Golan Telecom, you can see that while Hot offers two lines at NISNUMX per month for a year for unlimited calls and messages in addition to three gigabytes of surfing capacity, Golan Telecom offers the unlimited package of NISNUMX per month And add a second line in two shekels with the same conditions (unlimited calls and messages with three gigabytes of surfing capacity) at a total price of NIS 40, which is less than the offer of Hot.
The new Cellcom TV service that began the family war of the cellular world
As mentioned, in addition to being a large cable company in the country, Hot is also a cellular provider with infrastructure that it bought from the old Mirs company, in addition to the UMTS infrastructure that is deployed with the company's partial dressing on Pelephone's cellular infrastructure. With Golan Telecom's official statement The launch of the Cellcom TV service is a major declaration of war on the television, cellular and Internet markets.
Will Pelephone and Orange, which are also planning to enter the "triple realm" (with offers of cellular, television and Internet), also respond to the actions of Hot and Golan Telecom against Cellcom TV? Until we know for sure, you know exactly איפה Keep up to date.