A Japanese company that has been known so far mainly thanks to household appliances decides to launch Smart device Compact and with a cute and unique look - that looks like a product with the potential to become a hit in its local market
We have long been accustomed to the fact that almost all smartphones have the same general rectangular built-in, with a more or less symmetrical body with a display on one side and a camera array on the other - with the visual differences between many models being printed on the back or home screen.
Foldable smartphones are the ones that help stimulate the market every few months, of course - but it turns out that there are still companies that are trying to innovate even when it comes to the traditional modern structure of the devices. The fresh Balmuda Phone introduced for the Japanese market is a successful example of this.
The trendy little company that has been around for 18 years has recently become famous when it started marketing a toaster-steam oven for no less than $ 300, alongside a LED lantern (yes, really) and a minimalist and designed electric kettle with prices of $ 150 each. Now she has too Unlocked That you will try to market to lovers of its products, with a clean and quirky design that includes a tiny 4.9-inch screen in market terms, inside a convex and round body reminiscent of a pebble.
The Balmuda Phone (most of the company's devices tend to have a general name that describes the category from which it comes) weighs 138 grams and offers a height of only 123 millimeters that is even lower than theiPhone 13 Mini, alongside a thickness of 13.7 millimeters at the central point in its arched body. The screen has a resolution of 1,920 × 1,080 pixels which also sounds nostalgic compared to the rest of the market which advanced to an increased aspect ratio several years ago, with a single 48 megapixel rear sensor and an 8 megapixel selfie camera inside a 'hole' notch, system Android 11 with company-specific interface adjustments, 128GB internal storage, 6GB dynamic memory and chip Snapdragon 765 Octagon who is responsible for running the whole celebration - relatively veteran, but one who is still supposed to offer reasonable intermediate performance and also enjoys the required support in the networks 5G.
The Balmuda Phone enjoys a built-in NFC chip, rear fingerprint scanner, official IP4X protection against dust and official basic IPX4 protection against water, dual-channel 802.11ac Wi-Fi connectivity, Bluetooth 5.2 connectivity and a minimalist 2,500mAh battery at least like the exterior, with charging support USB-PD 3.0 or wireless charging and a declaration of return to full capacity within a charging time of up to 90 minutes.
The smartphone is available for purchase in Japan through Balmuda's personal online store right now, with a white or black hue and an interesting venture that allows dissatisfied users to return it to the store until December 31st and get their money back. However, it is worth noting the tough price of 104,800 yen - which is 916 dollars or 2,830 shekels in direct conversion, and also makes the toaster and lamp suddenly feel like a bargain, even when trying to treat the Japanese market specifically where the prices of most smartphones are expensive compared to the rest of the world. .
Compared to an intermediate smartphone at a price 3 or 4 times higher than its competitors - Balmuda's other products feel much, much more reasonable
It is highly doubtful that we will see the Balmuda Phone offered for sale outside of Japan, and at its current price it might be better to do so. Still, it's hard to ignore the increased attention the device and its maker are getting thanks to the refreshing retro look - perhaps it's reached a point where even more popular international manufacturers's should adopt that direction? Feel free to write us what you think in the comments.