With another change to the strategy in the field of mobile devices of Sony, The company will try to lower the cost of its devices to the high market and also lower the annual sales expectation
According to a report from the Chinese market, Sony will stop manufacturing devices for the low-end market and will focus on flagship devices, such as Z3 and Z3 Compact devices Which recently launched. The reason behind the change in strategy to stop the production of cheap devices comes from the Chinese market, where the company sees tough competition from local manufacturers who are snatching a significant market share from it in the field. Accordingly, the company's goal of selling 50 million units worldwide will change, and according to the report, the company plans to sell less than 40 million devices, a significant drop in the company's expectations. As part of the company's optimization process, Sony Is expected to lay off hundreds of workers in factories to manufacture those cheap devices. As a plan to lower the cost of its more expensive devices, the company is expected to invest in high-end devices in overseas markets such as the United States and Europe.
Companies such as Huawei and Xiaomi have taken over the Chinese market altogether with cheap and powerful devices,redmi 1S Of Xiaomi for example, which features specifications of a Snapdragon 400 processor, a 4.7-inch screen with a resolution of 720 × 1280, eight gigabytes of internal memory and an 8-megapixel rear camera, all with a meager price tag of 170 dollars (about 640 shekels). ¤ Positioning Lenovo As another manufacturer interested in entering the market of cheap Chinese devices with a new series of devices.
Information about the significance of the change in the strategy of Sony On the company's handsets sold in Israel and their price has not yet been discovered, but we expect to see in the future Sony More limited and focused.