B-epic Games Declare that games become more lucrative after being offered for free for a limited time - and hope to prove the point in a promising collaboration with the creators and distributors of Total War Saga: Troy
Storeepic Games Store has made free distributions of games (sometimes even those worth tens of dollars anywhere else on the network) its main growth engine in the last two years, and currently does not present any plans to stop the venture to our delight - on the contrary, CEO epic Games Tim Sweeney confidently states that the distribution of games for free indirectly improves their commercial performance across other platforms.
According to one of the main factors behind starting to distribute free games or games every week on a regular basis, this is the most effective way to get a large audience of players to experience new genres and styles that they would never experience if they had to pay for it ahead of time - and so do their developers. Titles that land in the free distribution venture in the Epic Store often experience a significant increase in their sales volumes on competing platforms like Steam Or in console versions, after masses of actors become fresh fans and choose to make further purchases of the same piece or simply market it to relatives and friends who decide to give themselves a chance.
Sweeney is not the only one who is convinced that free games today will bring in big revenue tomorrow, it turns out - there are also developers and distributors who believe in this approach, and are even willing to take significant financial risks to test it practically.
The Creative Assembly andSega Decided to take a step we have never seen before at these levels - the next major game in the esteemed and successful strategy series Total War will be offered for free to everyone and everyoneEpic Store Already on its launch day, but for a period of only 24 hours after which it will return to its official recommended price (probably $ 40).
The creators undoubtedly hope that only a small portion of the potential target audience will be able to snatch the piece for free on the first day of launch, on August 13, 2020 (sign up for a diary and do not miss!), While the online buzz created as a result will encourage many other players to invest and purchase So that in the end the business success will be greater than that of the traditional launch and marketing methods familiar to us (devout fans Special Deals Purchase near launch at full price, and then be disappointed in some cases when discounts of tens of percent of the same original cost arrive within a few months).
It will be some time before we can talk about the success or failure of this choice, but we will definitely keep our fingers crossed for the first option - who knows, a positive surprise for all involved in the experiment could make the free launches a new trend in gaming, both for indie works and AAA titles Large and expensive.
Think this is a wise decision or a strange move that has little chance? Let's talk about it with everyone in the comments.