The company from Denmark that brought us the famous assassin with the bar code in the rear is on the market, and the future of the brand becomes questionable
The most famous game developer given to us by the small state of Denmark, Io-Interactive, is in trouble. Although the launch of the sixth game in the Hitman series last year was considered a resounding success, the parent company Square-Enix decided that they no longer needed a studio as part of its streamlining and convergence process - and it was announced that it would be put up for sale. British.
Now that the studio has over 200 developers and moved to Square-Enix as a dowry as part of the acquisition of Eidos Interactive in 2009, it will need a lot of luck to survive in the competitive and cruel market - when we happily seem to have the opportunity to keep the rights to the brands He developed them in his 20 years of existence: Hitman first and foremost, as well as probably also Freedom Fighters, Kane & Lynch and Mini Ninjas who have all been "abandoned" in the past.
The Hitman series has recently changed its face, with a shift to development based on episodes that are distributed separately and in stages and are actually a large and complicated single stage each time - highlighting the feature that has long since become its most famous and prominent. Although the experience was defined as successful with positive scores from critics and actors alike and with plans for continuity, now it seems that all this has still not been enough for the landlady.
Io-Interactive will theoretically have the choice to try its luck as an independent developer and distributor, in the age of digital marketing where this is quite possible and even accessible - but it is highly doubtful if it will have the necessary resources to acquire its freedom and continue to exist. In the hands of another large company that does believe in its capabilities and in its long-standing and well-known stealth game series.
As far as Io-Interactive is concerned, future plans do not seem to change, for now, with the company declaring that the development of the second season (out of three originally planned) for Hitman in its new incarnation continues as a series, with a launch target over the next year. For the first time more than a year ago.
For Square-Enix itself, this move seems to be another addition to a string of unpopular decisions that will anger fans - after the company reportedly canceled all future plans for the Deus Ex series due to commercial disappointment from Mankind Divided, and officially announced that there is no chance That will see another game in the Thief series in the near future, it seems that tomb raider Their only active Western brand remains out of Eidos ’rich repertoire, while the center of gravity shifts back to the company’s various brands originating in Japan. Not really encouraging news for the many fans of these games.
Will Hitman's creators be able to find a new and suitable home for themselves, or is this the beginning of the end for another popular studio? Tell us what you think in the comments.