Opinion column: With the invention of some of the pirate flag ships, pirate content consumers and suppliers will have to think about their future in this stormy sea, but what about the film industry itself?
The pirates are in trouble. American law enforcement authorities pursue them wherever they may be, dropping their sites And put their operators in jail. Some of them take down their servers and services On their own initiative From the long arm of the law. The operators of sites that have been considered by many to be icons of culture and celebrities who live in huge estates and yachts luxury hunting one after another in what looks like operation Military, with all their property confiscated.
It is true that immediately after the fall of one pirated site, five others emerge, but something seems to be changing. The impression is that many of the publishers who have not yet been caught will have to re-calculate the route and what was really is not what it will be. It is possible that the change in trend will come in a technological way. We were recently informed Initiated by Kim Dotcom Intends to upgrade its operations in storage and information transfer. The man, who has been caught and imprisoned and legal proceedings are still underway against him, intends to establish an encrypted storage-based storage service Bitcoin Minimize. In other words, it is a change of perception: the ideology of freely transferring content goes beyond paid service. Never before was the information available to everyone - ever where the user needed to be a registered member of the community in order to access the content.
The pirate information consumers and distributors who have, until now, acted fairly openly will probably have to develop methods that are somewhat reminiscent of those who practice the underworld, such as "friend bring friend" and keep confidentiality. Those who want to consume pirated information in the classic way will have to be careful - not necessarily from the law enforcement authorities, but more than the remaining pirate sites. While the big ones had a "reputation" for relatively safe sites to use, the small and dubious ones could be run by parties with different intentions and interests.
If so, it seems that the pirate world will change and become more and more an underworld. But what about the other side, the side that seems to be winning? Will not it need to re-calculate route? It seems that pirated consumers do not consume content only because it is provided for free, but in many cases simply because it is available. When a new film goes out to the movies, it takes months to arrive legitimately in the country where the user is in need of the content. And what about old and beloved movies and series? Usually there is no legal way to see them and they are likely to disappear into oblivion because of this.
They may be broadcast at some point on the cable channels, and the content consumer will have to wait patiently and monitor the transmission dates. The video libraries of the past have disappeared, and even if they exist, their content is limited. There are new services (in Israel) such as Netflix, which bring their content to the public, but also contain a limited amount of content Are diminishing According to network reports. Many of the contents are not translated into the language of viewers in the target country.
In contrast, the pirate sites have created a vast library, in fact infinite, diverse, cataloged and ranked, with quality content and translations into dozens of languages. Many of the donors to this huge venture are volunteers who have translated, coded, cataloged and rated the content for free and their good will. This is undoubtedly one of the most impressive ventures ever created, creating the largest film library in human history - and inviting anyone interested.
And the question is - why did the film companies destroy this library instead of taking part in it? The question may seem silly, but take note - if you had legal and paid access to all the variety of video and music content ever released in the past, and even as soon as they came out in the present and in the future; If you were able to access this information when it was cataloged and graded and translated into your language - wouldn't you be willing to pay a reasonable amount to reward the creators? Probably so. That is - if you currently pay 100-200 per month to the cable companies for the library Movies Limited, you would probably be willing to pay the same amount to a large library dozens of times. Why, then, did not film companies do this? Why did not they cooperate legitimately with the enthusiastic community, which did much in the field and with full volunteerism?
If all of this still seems delusional, think about Google - a company that runs entirely for profit. The company has developed an open source operating system and has allowed every dicapine to develop for it Apps. Many have developed such for commercial purposes, and many have contributed Apps We had no intention of earning anything. The same goes for the volunteers who update the maps on Google, simply because they enjoy it. And what about all the volunteers at other commercial companies, like TripAdvisor? And if we are in the movies - so are the many contributors to IMDB. Why, then, the film companies could not set up a library Movies Unlimited with content, subscription fees and transfer payments to content producers? If there is a need for personnel to perform translations, there are entire communities that have done so for free today and would be happy to do so again for a fee.
Is there a need for catalogs, encodings, synchronizations, ratings? The community is there and will continue to be. Where's the problem, then? It is in contracts, agreements, and practices that fit the era of prehistoric prehistory. If the film companies were to set up such a paid site, what would be the existing agreements with the cable companies? And what about the movie theaters? Distributors? After all, everyone will go bankrupt. Therefore, such a step may not be possible. But basically ... it was done in the book world. If there used to be a book published through a publisher, a distributor, and a bookstore who in turn cut their coupon - then today at Amazon everyone has free access to millions of books. And what about the bookstores, distributors and publishers? Well, many of them who did not manage to change went bankrupt. But would it make sense to preserve the former method of physical bookstores and prevent the public from having easy access to books, just to maintain the livelihood of those stores? Does it make sense to turn off the TV just so as not to damage the theater? Does it make sense to prevent the public from paying access to the human media complex just to preserve cinemas?
Right now, the answer seems to be yes. The public longs for fast, accessible, legal and high quality content. The public is willing to pay, but there is no one to deliver the goods because of blasts in past practices. And as with the invisible hand principle that every first-year student learns in economics - if there is anyone to buy, there will also be someone to sell. The movie companies do their best not to be the ones selling. Like an elderly cowboy and a deaf shooter who tries to enter his territory: shoots and hits the pirates, but also his audience and the road to himself on foot, instead of stopping and thinking about how best to integrate into the newly created world. Instead of learning from commercial companies that use the community to upgrade and improve content, he avenges the community and requires it to go to the cinemas because there, he remembers - there used to be money.
Some of you may still wonder: Come on ... and if there was such a paid service - would piracy cease? Of course not, but if there was a legitimate and orderly alternative to consumers with no danger of identity theft and viruses - piracy would probably have turned into a much more marginal phenomenon, perhaps somewhere among the dark dark sites. But instead of delivering the goods that many want to buy from them - movie companies are also turning tens of millions of dollars from the US taxpayer budget to fight its target audience itself.
So the battered pirates will have to change. And pirate consumers will have to calculate their future in this world as long as the film industry can stay exactly where it was before 20 a year.