This is how you will advance your site on Google

Correct site structure and external links

Much has been written about the factors influencing Google's ranking in Google Israel, but over the past two years Have implemented countless algorithmic changes into the search engine. Therefore, the same fundamental principles according to which an advanced site in the results evolved and expanded to an almost unimaginable complexity.

The history rate is short in the parameters according to them A site's quality ranking - It can be said with absolute certainty that until last March there were three main parameters for ranking a site in the search results and the content appearing on the site, its structure and links within it.
What are the main parameters that Google looks for in ranking the quality of content?
Since the establishment of the search engine company name Focus on the quality of the content. Quality content is measured by its length, the added value it gives the surfer, the structure of content, and the keywords found within the text. It is very important to distinguish between content written for "site promotion" and quality content that is written for the specific target audience visiting the site.
Until March 2011, content written to search engines alone would receive quality weight as content with real added value to the surfer. Google has expanded the weight of the various parameters taken into account and launched the Panda algorithm, which aims to filter out sites with low content, Duplicate content Or content without added value.
Additional elements in the content to consider
  • Length of content
  • The added value of content to its readership
  • Can the content create a collaborative interaction on the part of the surfer?
  • Whether the content is duplicated, duplicated, or copied
  • What is the rate of content update on the site? (How often does fresh and fresh content come up?)
  • Is the content divided into paragraphs and subheadings used?
  • Is this content worth sharing elsewhere?
What is the correct structure of a website in Google's eyes?
You can start from the beginning and read the The basic guide to the proper structure of the site That Google has officially released. This guide gives the most basic accents to the corrections of the site code, the order of assimilation of the recommended elements, and the like.
The process of fully optimizing the structure of the site does not rely solely on official statements on the part This is because there are many parameters that are out of the interest of To reveal because then these parameters can be used to obtain higher quality scores.
Here's a list of some parameters to consider when you want to get high quality scores
  • Separate JAVASCRIPT files and reduce them to as low a number as possible
  • Usingpagespeed In order to correct the emphases related to the site loading times
  • Fully comply with HTML W3C standards
  • Arrange the HEAD tag on your homepage and keep your content clean (do not put scripts in the HEAD)
  • Arrange the order of loading elements when graphics are loaded last
  • Reasonable and efficient use In the various meta tags that Google makes available to us
The structure of the site is a very important part because ultimately the site will meet most of the standards Thus the rate of his progress in the search engines and the quality and reliability scores that the site receives are higher and more significant. It is important to remember that the structure of the site should be valid from the code to the interaction with surfers. You should also avoid internal automated mechanisms designed to leverage website promotion, Know how to identify these mechanisms and can negatively impact the site's Quality Score.
The role of external links
In every SEO project, a precise and precise work is done to build links to the site that you want to promote. The principle is very simple, the more links you get from other sites under "anchor text" in a keyword, the faster the search engine will be when the surfers search for the same word.
If you want to appear first in the phrase "restaurants," you will need to get many links in the word restaurants that return to your home page, and your homepage will appear in the word restaurants higher in the search results.
Visualization of the structure of links Google likes to see
Sounds just right? In reality, the picture is much more complex but for the time being to understand the purpose of the article you only need to understand the simple principle of links and their meaning.
If you would like to receive information on the topic of links, you can read about it in detail here.
It is important to remember several principles in building a winning link profile to your site
  • Diversification of pages that receive links - the more different pages can get as many different links as possible
  • Backlinks under brand name or business
  • Variation in the different types of links you receive - from forums, articles, footer menus, blogrolls, out of text, out of text, with and without keywords.
  • Avoid over-targeting when building links in both anchor text and the pages you link to
Quality metrics for links to consider
  • Is the site that gives you a relevant link to your site's topic?
  • Is the keyword you receive links relevant to the text from which the link comes out?
  • Are the site metrics from which you get a link high or low? (Is this a quality site or just a site?)
  • Profile Links must be varied and natural
  • Links should be built without a keyword at all
  • Links should be built into unfolded depth pages
  • Are there links from sex sites, gambling, Viagra or other areas that Google opposes?
  • Does the site get links to a large variety of pages or just to main pages?
After you understand the three main principles that are important to Google in SEO, we can go into great detail what actually changed in 2011-2012 than the years before.