Sunny becomes a new Hot Mobile reseller in the local landscape - with a package at a monthly price of only NIS 15
The Israeli cellular market has become one of the most competitive in the entire world in recent years, as there appear to be certain factors that are even willing to absorb losses in order to gain some foothold in the field - with proof and reminder that it now comes as part of a new Hot Mobile collaboration with Sunny Communications, known primarily as the official Israeli representative of סמסונג In the field of smartphones and their derivatives.
Sunny will market a package תקשורת Unlimited calling and messaging and 50GB mobile for browsing its official stores around the country and at an unprecedented price of just NIS a month for the first year - when they haven't yet been told what the price or supply will be after the end of that very lucrative year.
What is clear is that behind the scenes this is the joining of consumers interested in Hot Mobile, with service through the company's hotline and based on its physical communications infrastructure of course. This is a concept similar to the collaboration between Pelephone and the Buggy Network under the Pmobile brand, or the 012 Mobile service operated by Partner - and unlike companies like Rami Levy Communications or 019 Mobile which operate. Mobile phones Virtual virtual with no independent infrastructure at all but with their own separate service and management shell.
Competitors in the Israeli cellular world did not like Sunny Mobile's leap into the arena, to say the least, the proposed price is a loss and actually damages competition in the market, so it will be interesting to find out how things will develop from this point - will there be regulatory attempts to stop the unique package marketing , Or other brands will have to try to line up with the offer after all.